With over 15 years of professional experience in Visual Communications, I am a creative director specializing in creative strategy, art direction, campaign development, advertising, and branding. 

Born to a Jordanian father and a Polish mother and raised in Dubai, my unconventional background and multicultural identity has helped me communicate across boundaries with ease. I’m a connector and a strategic thinker with a global perspective and skills.

During the day, I create campaign ideas and tell stories. By night, I dedicate it to helping children conquer emotional anxieties and navigate life with empathy and resilience through my mental well-being brand for kids.