LOVE by essie.

essie, the renowned nail polish brand, was set to launch their newest venture: LOVE. 

A new franchise that introduces an 80% plant-based and eco-friendly nail polish. The driving force behind LOVE was the concept of self-love and environmental consciousness, encouraging individuals to make thoughtful decisions for themselves and the planet. To capture the essence of this message, the approach involved showcasing moments in an artist's life that elicit positive emotions, and adorning them with vibrant hues inspired by nature. Rather than relying on heavily staged studio shots, the product was introduced in familiar, natural environments to create an organic connection.

Strategy, Creative Concept, Art Direction, Photography and Video production and post.